From 28th to 30th of October in Sofia Event Center Mall Paradise took place the traditional Whiskey Fest Sofia. During this event Delion was presented with five branded stands ( four ones for the spirits portfolio and one for the chocolate and tobacco products ). Each of the stands was decorated according to the brand guidelines and visual identity of our main spirits brands: Glenfiddich, Tullamore D.E.W.&Grant’s, Monkey Shoulder and Sailor Jerry.
For several years in a row, Glenfiddich was among the best performing stands and generated more than 1500 sold tickets. This result makes Glenfiddich one of the most visited stands during the festival. The focus during the event were the two new variants – Glenfiddich IPA & Project XX. Both whiskies could be exclusively tested for the first time in our country.
Monkey Shoulder stand stood out from all the others in a unique way. On one hand it was decorated with the typical for the brand elements – palms, pineapples, oranges and the monkey cage, but what made all the people talk about the brand was the Global Brand Ambassador’s presence Dean Callan.
The two most well-known brands from the William Grant&Sons portfolio in our market – Grant’s&Tullamore D.E.W. were presented on a co-branded stand. Each visitor had the chance to taste the whole Grant’s family and vote for the one variant that liked the most. Tullamore D.E.W. had an attractive challenge as well. It offered the opportunity to combine the mellow and inimitable taste of our Irish Whiskey with a qualitative Bulgarian craft beer.
The rum brands - Sailor Jerry, Angostura and Pyrat shared one stand under the umbrella of Sailor Jerry. The specially created signature cocktails had great success among the visitors.